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The YouTube audience spans every nearly every age group, every country, and every important demographic. With BarCharts' YouTube QuickStudy® guide, you can now effectively reach them and market yourself or your business. Easy-to-follow instructions help you create a channel, promote yourself and your products, and track and analyze viewers as you inspire a call to action, turning viewers into customers and customers into followers. It's also a great companion to our new Facebook guide!

Internet marketing. --- Social media --- Economic aspects. --- YouTube (Electronic resource) --- YOUTUBE (ELECTRONIC RESOURCE) --- COMPUTERS

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In this volume, 13 authors from several different countries examine how music has been created and used by YouTube users to establish and a promote a narrative for their daily lives. The digital platform has been used to create and disseminate sonic and emotional soundscapes, to stage performances and build artistic (cyber)identity, to engage in producing and circulating aural content for composing and teaching, and even to customize listening habits. This volume mixes long and short essays to explore these interactions from a variety of angles, from YouTube users' comments to online collaborations between composers and listeners and virtual stages for real and imagined performances.

Music and the Internet. --- YouTube (Electronic resource) --- Internet and music --- Internet --- GooTube (Electronic resource) --- YouTube Broadcast Yourself (Electronic resource)

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"This book focuses on the ways in which metaphor contributes to the development of Internet arguments, known as 'drama', particularly on YouTube. Although a growing body of research into YouTube interaction has developed descriptions of user experience on the site, empirical studies of the YouTube video page and discourse analysis of user interaction are rare. This research specifically focuses on user interaction around issues of Christian theology and atheism on the site, analysing how 'drama' emerges. Since YouTube drama occurs publicly, Antagonism on YouTube focuses on video pages rather than user reports of their actions and responses. It investigates how and why YouTube drama develops through a systematic description and analysis of user discourse activity. Through close analysis of video pages, this study contributes to a greater academic understanding of Internet antagonism and YouTube interaction by revealing the factors which contribute to the development of drama over time."--Bloomsbury Publishing.

Christianity --- Metaphor --- Interpersonal conflict --- Discourse analysis --- Computer network resources. --- Religious aspects --- Christianity. --- YouTube (Electronic resource)

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In recent years, new forms of public self-documentation have become popular on social media platforms and especially through so-called influencers, forming their own media cultural microcosm. Even though YouTube has become emblematic of this cultural technique, media self-documentations are also formative for other services such as Instagram, TikTok, or Snapchat. Robert Dörre understands the emergence of these self-designs as an aesthetic practice and traces the media-historical shifts that public self-documentation has experienced on the Internet. In order to make these specific aesthetics, rituals, motifs, and economies accessible to media cultural studies, the work approaches the phenomenon from five perspectives: The reception as authentic self, the self as part of social media, the self as brand, the serial self, and the self as amateur and artist.

Media studies --- Communication studies --- Entertainment & media law --- social media; self-staging; YouTube; TikTok; Instagram; Snapchat; Twitch; gender; digital lifestyle

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»This video is not available in your country.« With this sentence, the video platform YouTube fueled many years of dispute with the German collecting society GEMA. Numerous online discussions focused on the appropriate remuneration for music streaming – GEMA bashing followed. Music and copyright have always been a contentious issue. Digitization set in motion a process that changed the way music and other creative goods are produced, consumed, distributed and exploited. This break undermined previous business models of the music industry and shook basic assumptions in the understanding of copyright. Philip Stade focuses on the particular online discourse YouTube vs. GEMA and, in the spirit of cultural studies, opens up interdisciplinary and historical perspectives on the fields of music business, copyright and capitalism in the digital transformation. The focus is on hegemonic strategies and the central role of social media. Even though the social and economic upheavals of the digital transformation are far from complete, Stade precisely elaborates which overarching shifts are taking place in the relationship between exclusive control and free access. For we are only just beginning to understand how digital capitalism works. »Dieses Video ist in deinem Land leider nicht verfügbar.« Mit diesem Satz befeuerte die Video-Plattform YouTube die jahrelange Auseinandersetzung mit der deutschen Verwertungsgesellschaft GEMA. In zahlreichen Online-Diskussionen ging es um die angemessene Vergütung für das Musikstreaming - das GEMA-Bashing folgte. Musik und Urheberrecht waren und sind ein konfliktreiches Thema. Mit der Digitalisierung setzte ein Prozess ein, der die Art veränderte, Musik und andere kreative Güter zu produzieren, zu konsumieren, zu verbreiten und zu verwerten. Diese Zäsur untergrub bisherige Geschäftsmodelle der Musikwirtschaft und erschütterte Grundannahmen im Urheberrechtsverständnis. Philip Stade richtet den Blick auf den besonderen Online-Diskurs YouTube vs. GEMA und eröffnet im Sinne der Cultural Studies interdisziplinäre und historische Sichtweisen auf die Felder Musikwirtschaft, Urheberrecht und Kapitalismus im digitalen Wandel. Im Fokus stehen dabei hegemoniale Strategien sowie die zentrale Rolle Sozialer Medien. Auch wenn die gesellschaftlichen und ökonomischen Umwälzungen des digitalen Wandels längst nicht abgeschlossen sind, arbeitet Stade präzise heraus, welche übergeordneten Verschiebungen im Verhältnis von exklusiver Kontrolle und freiem Zugang stattfinden. Denn wir beginnen gerade erst zu verstehen, wie der digitale Kapitalismus funktioniert.

Music industry --- Copyright law --- Media studies --- Music recording & reproduction --- YouTube --- GEMA --- social media --- music industry --- streaming --- Cultural Studies --- Popular Music Studies --- media law --- sampling --- copyright --- intellectual property rights